Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations: Misleadingly marketing shampoos as plant-based and natural by using the phrase “Real Botanicals” and the Royal Botanical Gardens Kew seal on the bottles
McWhorter et al. v. The Procter & Gamble Co.
24-cv-806, N.D. Cal.
(Feb. 2024)
Herbal Essences and Pantene Essential Botanicals Shampoos and Conditioners
Falsely marketing the percentage of natural ingredients in products
Pending
Allegations: Misleadingly marketing shampoos as plant-based and natural by using the phrase “Real Botanicals” and the Royal Botanical Gardens Kew seal on the bottles
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Failing to disclose products contain a carcinogen
Depending on how often you shave, this club may leave you razor burned.
When did the soap game get so dirty?
Green marketing claims you should think twice about.
Self-regulatory body calls supporting evidence behind superiority claims “materially flawed.”
What’s in a name? Sometimes not what you expect.