Silky Smooth Dove Bars
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
Dove Promises Deeper Dark Chocolate 70% Cacao
Case Name (Date)
Cooper et al. v. Mars, Inc.
23-cv-135, C.D. Cal.
(Jan. 2023)
Millman et al. v. Mars Inc.
23-cv-79, E.D.N.Y.
(Jan. 2023)
Prescott et al. v. Mars, Inc.
23-cv-4915, E.D.N.Y.
(March 2023)
Product/Service
Dove Promises Deeper Dark Chocolate 70% Cacao
Allegations
Failing to disclose that products contain dangerous levels of heavy metals (lead and cadmium)
Status
Pending
Class-Action Tracker
Dove Chocolate-Covered Mixed Berries
Allegations: Falsely marketing products as “made with real fruit” when the fruit ingredients contain sugar and other non-fruit components
Dove Ice Cream Bars
November 2019: Plaintiffs filed an amended complaint adding the miniature versions of the ice cream bars to the products at issue. May 2019: A class-action lawsuit was filed against Mars…
M&M’s Candies, Dove Candy Bars, Snickers Bars, and More
November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it…
Mars Chocolate Candy Products
December 2014: A federal judge granted Mars, Inc.’s motion to stay the proceedings (and administratively closed the case) pending the resolution of an appeal of a district court’s decision to…
The Latest
Don’t Get Tricked by these Halloween Ad Claims
Be on the lookout for everything from walking ads to disappearing candy.
Consumers Are Feeling Unfulfilled
How much is really in there?
7 Super Bowl Companies with Advertising Fouls
TINA.org is throwing the flag on several Big Game advertisers this year.
What’s Behind Your Halloween Haul?
What you should know about some of the candy in your trick-or-treat bag.
Six Super Bowl Advertisers Offsides on the Truth
TINA.org’s Big Game scorecard on companies under fire for deceptive ads.