Silky Smooth Dove Bars
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
Cooper et al. v. Mars, Inc.
23-cv-135, C.D. Cal.
(Jan. 2023)
Millman et al. v. Mars Inc.
23-cv-79, E.D.N.Y.
(Jan. 2023)
Prescott et al. v. Mars, Inc.
23-cv-4915, E.D.N.Y.
(March 2023)
Dove Promises Deeper Dark Chocolate 70% Cacao
Failing to disclose that products contain dangerous levels of heavy metals (lead and cadmium)
Pending
Allegations: Misleadingly marketing that ice cream bars are covered in milk chocolate when the coating contains ingredients not contained in real chocolate
Allegations: Falsely marketing products as “made with real fruit” when the fruit ingredients contain sugar and other non-fruit components
November 2019: Plaintiffs filed an amended complaint adding the miniature versions of the ice cream bars to the products at issue. May 2019: A class-action lawsuit was filed against Mars…
November 2014: This case was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s individual claims were dismissed When a complaint is dismissed with prejudice, it…
December 2014: A federal judge granted Mars, Inc.’s motion to stay the proceedings (and administratively closed the case) pending the resolution of an appeal of a district court’s decision to…
From the “well, duh” department: Snickers, a candy bar, advertises itself as a snack that satisfies hunger in a series of ads that claim “you’re not you when you’re hungry.”…