Crest Sensitivity Toothpaste

March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been disclosed.

October 2013: A federal judge granted final approval of the settlement. Later in October, an objector filed a Notice of Appeal regarding the decision to approve the settlement.

February 2013: A federal judge preliminarily approved a class-action lawsuit settlement between Proctor & Gamble Co. and consumers who claimed the company falsely advertised its Crest Sensitivity Treatment & Protection toothpaste as providing relief from tooth sensitivity “within minutes.”  P&G has agreed to refund the actual purchase price to Class Members who submit a valid Claim Form and documentation showing the actual price paid.  For those Class Members who don’t have the proper documentation, P&G has agreed to refund them $4.  (Edward Rossi v. The Proctor & Gamble Co., Case No. 11-cv-07238, D. N.J.)