Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest Gum & Enamel Repair Toothpastes
Case Name (Date)
Keirsted et al v. The Proctor & Gamble Co.
21-cv-5648, M.D. Fla.
(May 2021)
Product/Service
Crest Gum & Enamel Repair Toothpaste
Allegations
Misleadingly representing that toothpaste will repair damaged gums and enamel
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Class-Action Tracker
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
The Latest
Febreze Plug-In Air Fresheners
NAD finds that air freshener’s “4=1” claims don’t add up.
5 Not-So-Natural Personal Care Products
With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.
Pampers Easy Ups
Pampers attempts to skirt substantiation with puffery defense.
Gillette Shave Club
Depending on how often you shave, this club may leave you razor burned.
Olay Ultra Moisture Beauty Bar
When did the soap game get so dirty?