Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest Gum & Enamel Repair Toothpastes
Case Name (Date)
Keirsted et al v. The Procter & Gamble Co.
21-cv-778, M.D. Fla.
(May 2021)
Product/Service
Crest Gum & Enamel Repair Toothpastes
Allegations
Falsely marketing that the toothpastes repair gums
Status
Transferred to a court in New York to be heard with Nieves case (Case No. 21-cv-186)
Class-Action Tracker
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
The Latest
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
How Investing in the Cutting Edge Can Bleed You Dry
What consumers should know about software tethering.
Crest ‘Recycle Ready’ Toothpaste Tubes
The bottom line? Toothpaste tubes aren’t generally getting recycled.
2023 Reasonable Consumer Quiz
See how you stack up.