
Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Keirsted et al v. The Procter & Gamble Co.
21-cv-778, M.D. Fla.
(May 2021)
Crest Gum & Enamel Repair Toothpastes
Falsely marketing that the toothpastes repair gums
Transferred to a court in New York to be heard with Nieves case (Case No. 21-cv-186)
Allegations: Falsely advertising that toothpaste will repair gums
Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
The bottom line? Toothpaste tubes aren’t generally getting recycled.
See how you stack up.
TINA.org has tracked more than 150 lawsuits alleging greenwashing.
An FDA panel’s recent findings has led to a flood of lawsuits.
Why is Secret making a big deal out of something that is true of all deodorants?