Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest and Oral-B Gum & Enamel Repair Toothpastes
Case Name (Date)
Drake et al. v. The Procter & Gamble Co.
21-cv-279, S.D. Ill.
(Feb. 2021)
Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)
Product/Service
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations
Misleadingly representing that toothpastes will repair damaged gums and enamel
Status
Drake case: Settled
(Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)
Helterbrand case: Remanded to state court
Class-Action Tracker
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
The Latest
Cascade Platinum
Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.
Williams-Sonoma to Pay $1 Million to Settle Deceptive Ad Lawsuit Sparked by TINA.org
FTC takes action against home goods and kitchenware company for misleading made in the USA claims.
Ad Watchdog TINA.org Petitions FTC for Made in USA Rule
MADISON, CONN. August 22, 2019– Consumer advocacy organization, truthinadvertising.org (TINA.org), filed a formal petition today requesting that the Federal Trade Commission (FTC) use its rulemaking authority to expand its enforcement…
TINA.org’s Made in USA Actions
A review of TINA.org’s work uncovering (and putting an end to) deceptive made in the USA ad campaigns.
Mercedes Slams Brakes on Built in USA Claims after TINA.org Inquiry
TINA.org found the German automaker didn’t have the support to claim its Sprinter van was “built in the USA.”