Class Action

Crest and Oral-B Gum & Enamel Repair Toothpastes

Class Action

Crest and Oral-B Gum & Enamel Repair Toothpastes


Case Name (Date)

Drake et al. v. The Procter & Gamble Co.
21-cv-279, S.D. Ill.
(Feb. 2021)

Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)


Product/Service

Crest and Oral-B Gum & Enamel Repair Toothpastes


Allegations

Misleadingly representing that toothpastes will repair damaged gums and enamel


Status

Drake case: Settled
(Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)

Helterbrand case: Remanded to state court



Class-Action Tracker

Crest Charcoal Toothpastes

Class Action

Crest Charcoal Toothpastes

Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive

Crest Sensitivity Toothpaste

Class Action

Crest Sensitivity Toothpaste

March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…


The Latest

Filters

Gillette Engaged in Deceptive Made in USA Marketing

Press Release

Gillette Engaged in Deceptive Made in USA Marketing

Ad Watchdog TINA.org Files FTC Complaint MADISON, CONN. January 23, 2018 – Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in…


Show More