Crest Gum & Enamel Repair Toothpaste
Allegations: Falsely advertising that toothpaste will repair gums
Crest and Oral-B Gum & Enamel Repair Toothpastes
Case Name (Date)
Drake et al. v. The Procter & Gamble Co.
21-cv-279, S.D. Ill.
(Feb. 2021)
Helterbrand v. Procter & Gamble Co.
21-cv-855, E.D. Mo.
(March 2021)
Product/Service
Crest and Oral-B Gum & Enamel Repair Toothpastes
Allegations
Misleadingly representing that toothpastes will repair damaged gums and enamel
Status
Drake case: Settled
(Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.)
Helterbrand case: Remanded to state court
Class-Action Tracker
Crest Gum & Enamel Repair Toothpastes
Allegations: Falsely marketing that the toothpastes repair gums
Crest Gum & Enamel Repair Toothpastes
Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest Charcoal Toothpastes
Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Sensitivity Toothpaste
The Latest
Winter Olympics Stumble Out the Gate Re #Ad Disclosure
These brand-relationship disclosures are far from world-class.
Blowing the Whistle on These Super Bowl Advertisers’ Claims
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
Gillette Engaged in Deceptive Made in USA Marketing
Ad Watchdog TINA.org Files FTC Complaint MADISON, CONN. January 23, 2018 – Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in…
Despite Boston-Made Claims, Many Gillette Products Wicked Imported
TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.
Gillette’s Implied Made in the USA Claims
The U.S. flag features prominently in this Gillette ad despite the fact that many of its products aren’t “Made in the USA.”