Pup-Peroni
Allegations: Misleadingly marketing products as containing “Real Beef” when they are made using low quality feed grade beef
In July 2017, a class-action lawsuit was filed against Big Heart Pet Brands for allegedly falsely marketing pet food as natural when, according to plaintiffs, the pet food contains artificial and synthetic ingredients. (Plaintiffs filed an amended complaint in March 2018.) (van Mourik et al v. Big Heart Pet Brands Inc., Case No. 17-cv-3889, N.D. Cal.)
For more information about the marketing of pet products and TINA.org’s coverage of them, click here.
Allegations: Misleadingly marketing products as containing “Real Beef” when they are made using low quality feed grade beef
While ads suggest that feature is widely available, rollout is still in progress.
TINA.org submits comment regarding the need for a labeling rule that makes sense.
News ‘exclusive’ or orchestrated corporate promotion?
To actually get this perk, consumers may have to pay very close attention.
Poking holes in this bold claim.