Almay
TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…
Almay’s Hypoallergenic Products
Case Name (Date)
Flint et al. v. Revlon, Inc., Revlon Consumer Products Corp., and Almay, Inc.
18-cv-6992, S.D.N.Y.
(Aug. 2018)
Product/Service
Almay products, including Truly Lasting Color Liquid Makeup and Clear Complexion Concealer
Allegations
Misleadingly marketing products as hypoallergenic when they contain allergens, irritants, and other dangerous ingredients
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Legal Action
Class-Action Tracker
Almay Makeup Remover Towelettes and Pads
Allegations: Falsely marketing products as biodegradable
Almay Cosmetics Containing PFAs
Allegations: Falsely marketing cosmetics as clean, healthy, and non-toxic when they contain harmful ingredients
The Latest
CATrends: Marketing Claims for Products Containing PFAS
Class-action lawsuits target human and environmentally-friendly claims.
Williams-Sonoma to Pay $1 Million to Settle Deceptive Ad Lawsuit Sparked by TINA.org
FTC takes action against home goods and kitchenware company for misleading made in the USA claims.
TINA.org’s Made in USA Actions
A review of TINA.org’s work uncovering (and putting an end to) deceptive made in the USA ad campaigns.
Mercedes Slams Brakes on Built in USA Claims after TINA.org Inquiry
TINA.org found the German automaker didn’t have the support to claim its Sprinter van was “built in the USA.”
Influencers Defy FTC Rules on Disclosure Despite Warnings
TINA.org finds 95 percent of social media influencers previously put on notice by the FTC breaking the law.