U-Haul
TINA.org investigated U-Haul and found a multifaceted, deceptive bait-and-switch pricing scheme that hides the true cost of its truck rentals by omitting mandatory fees and charges from advertised pricing. This results in consumers nationwide being charged more than they bargained for, in violation of federal and state laws.
Timeline
2025
May 5
TINA.org sends complaint letters to the FTC and 21 state regulators urging them to take action to stop U-Haul’s deceptive price advertising and fee scheme.
Complaint to Arizona
Complaint to California
Complaint to Colorado
Complaint to Connecticut
Complaint to Delaware
Complaint to District of Columbia
Complaint to Hawaii
Complaint to Illinois
Complaint to Maine
Complaint to Massachusetts
Complaint to Michigan
Complaint to Minnesota
Complaint to New Jersey
Complaint to New York
Complaint to North Carolina
Complaint to Oklahoma
Complaint to Oregon
Complaint to Pennsylvania
Complaint to Vermont
Complaint to Washington
Complaint to Wisconsin
The Latest
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.
U-Haul: Save the Trees
TINA.org looks into the math behind company’s environmental claim.
U-Haul’s Hidden Fees
How a $19.95 rental can cost you more than $60.
How Far will U-Haul’s Base Rate Really Get You?
That $19.95 figure you see on some U-Haul vans and trucks is only the beginning of your financial journey.
Class-Action Tracker
U-Haul
Allegations: Deceptively increasing the advertised price of rentals by way of its gasoline return policy and failing to adequately disclose the terms and conditions of the policy
U-Haul Rentals
Allegations: Misleadingly representing that it safeguards consumers’ personal information when it failed to do so and there was a data breach
U-Haul’s Reservation Guarantee Policy
Allegations: Falsely representing that U-Haul will pay $50 to customers who, after making reservations, do not receive the agreed upon equipment size, location, or pick up time
U-Haul’s Reservation Guarantee
Allegations: Falsely representing that U-Haul guarantees it will pay $50 to any customers who, after making reservations, do not receive the correct equipment size, location, or pick-up time