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Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

Home Title Lock

Ad Alert

Home Title Lock

Company’s ads attempt to scare consumers into paying for title monitoring services that they may be able to get for free.

Blueland

Ad Alert

Blueland

Cleaning products company claimed every piece of packaging was “100% recyclable” when some materials were only compostable.

Microban 24

Ad Alert

Microban 24

Sanitizing spray does not provide 24-hour protection against viruses, despite what its TV commercial may make you think.

Bounty

Ad Alert

Bounty

An argument for embedded advertising disclosures in sponsored social media posts.

Tide Purclean

Ad Alert

Tide Purclean

Laundry detergent’s “plant-based” claims come under scrutiny.


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