Chobani Less Sugar Greek Yogurt
What Chobani means when it says its yogurt has 45 percent less sugar than “other yogurts.”
Ad Alerts
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
B17
How Amazon steers consumers toward unproven and potentially dangerous products containing a fake vitamin called B17.
Avaline, Cameron Diaz’s New, ‘Clean’ Wine Brand
At the intersection of wine and wellness.
Iberia Olive Oil Blend
One ingredient is given prominence on the front of the bottle but it’s not the primary one.
Stonyfield Wild Berry Smoothie
The really wild part? Not all the berries depicted on packaging appear to make it into the product.
‘100% Fruit Juice’ Otter Pops
Based on the ingredients list, the company is rounding up.
Doritos Dinamita Chile Limón Flavored Rolled Tortilla Chips
PepsiCo marketing team appears to botch translation.
Walden Farms Fruit Spreads
Whole fruit pictured on the labels belies the ingredients inside.
Poland Spring’s ‘100% Natural Spring Water’ Claims
Class-action lawsuits ground product’s “spring water” claims.
Bud Light: ‘Brewed with no Corn Syrup’
“The bottom line is that the claims regarding corn syrup in brewing are more marketing than science.”