Ad Alert

‘100% Fruit Juice’ Otter Pops

Based on the ingredients list, the company is rounding up.

Ad Alert

‘100% Fruit Juice’ Otter Pops

When Otter Pops claims alongside pictures of cute otter characters on the front of packaging that its frozen treats are “100% Fruit Juice,” the company is rounding up. According to the ingredients list on the opposite side, the pops consist of (emphasis added):

water, apple juice concentrate, sugar, contains 2% or less of the following: natural flavors, citric acid, sodium benzoate and potassium sorbate (preservatives).

From the back of packaging we also learn that the pops contain three grams of added sugar, for 10 grams of total sugars, which rubbed one reader the wrong way.

“I bought a box of these from Costco for the summer for my kids,” the reader wrote. “The box says in big letters 100% Fruit Juice, but when you read the actual ingredients sugar is added.”

A closer look at the front of the package reveals, below the “100% Fruit Juice” claim, the phrase “made from apple juice concentrate with other added ingredients.” At least when it comes to labeling regulations for beverages, the FDA allows products to be marketed as “100% Juice” even if they don’t contain 100% juice, so long as the claim is accompanied by qualifying language such as “with other added ingredients.”

So Otter Pops may actually be in the right, but it still feels wrong.

Find more of our coverage on treats whose claims may melt in the summer heat here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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