Engagement Marketing Consumer Basics Engagement Marketing How companies get us to engage and form a relationship with the brand or product they are selling.
Infomercials Resources Infomercials What to know before you bite on that revolutionary infomercial product.
Truth in Advertising: Why Brands are Held to Higher Standards Than Politicians Media Coverage Truth in Advertising: Why Brands are Held to Higher Standards Than Politicians Andrew Frank, AdAge
Consumer group says most U.S. cancer centers use misleading ads Media Coverage Consumer group says most U.S. cancer centers use misleading ads Herb Weisbaum, NBC News
State says e-cigarette company changed its name, kept deceptive marketing Media Coverage State says e-cigarette company changed its name, kept deceptive marketing Robert Gehrke, The Salt Lake Tribune
Customer disdain for this ‘innovative and disruptive’ business model is only growing Media Coverage Customer disdain for this ‘innovative and disruptive’ business model is only growing Mallory Schlossberg, Business Insider
Utah quietly slashes fines from $1.1M to $31K for online e-cigarette marketers Media Coverage Utah quietly slashes fines from $1.1M to $31K for online e-cigarette marketers Dan Harrie, The Salt Lake Tribune
Worst False Ad Settlements of 2021 Consumer News Worst False Ad Settlements of 2021 Class-action settlements leave consumers behind.
SlimFast’s ‘Clinically Proven’ Weight-Loss Claims Ad Alert SlimFast’s ‘Clinically Proven’ Weight-Loss Claims Recent inquiry takes aim at company’s “clinically proven” weight-loss claims, with a somewhat surprising result.
UPDATE: doTerra Distributors Ordered to Pay $15K Each Over COVID Claims Consumer News UPDATE: doTerra Distributors Ordered to Pay $15K Each Over COVID Claims Civil penalties follow a 2022 TINA.org investigation and complaint to the FTC.
Snubbing FTC, MLM Claims It Can Prevent and Treat COVID-19 Blog Snubbing FTC, MLM Claims It Can Prevent and Treat COVID-19 Of all the companies exploiting the pandemic, doTerra stands out as a steadfast recidivist.
Safelite Ad Alert Safelite TINA.org investigates after consumer raises concerns that Safelite “may be using fear and disinformation to sell its service.”
Roblox is one of the biggest metaverse success stories. So why hasn’t it turned a profit? Media Coverage Roblox is one of the biggest metaverse success stories. So why hasn’t it turned a profit? Rob Walker, Fortune
HelloFraud: TINA.org Files Complaint against Meal Kit Giant Consumer News HelloFraud: TINA.org Files Complaint against Meal Kit Giant False promises of “free meals” lead consumers to never-ending subscriptions.