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Burt’s Bees Charcoal Toothpastes

Class Action

Burt’s Bees Charcoal Toothpastes

Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel

Tom’s Toothpastes

Class Action

Tom’s Toothpastes

In June 2020, a class-action lawsuit was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients.…

Listerine Total Care Anticavity Mouthwash

Ad Alert

Listerine Total Care Anticavity Mouthwash

Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

Tom’s of Maine

Brands

Tom’s of Maine

TINA.org investigated Colgate-Palmolive’s marketing campaign for its Colgate and Tom’s of Maine’s toothpaste tubes, which are deceptively advertised as “recyclable” despite not being recycled in reality. To read more about…

Crest ProHealth Anticavity Fluoride Rinse

Ad Alert

Crest ProHealth Anticavity Fluoride Rinse

Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

CareOne Anticavity Mouth Wash

Ad Alert

CareOne Anticavity Mouth Wash

CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…

ACT Mouthwash

Ad Alert

ACT Mouthwash

A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…

Colgate’s Optic White

Class Action

Colgate’s Optic White

In October 2019, a class-action lawsuit was filed against Colgate-Palmolive Co. for allegedly falsely representing that Optic White toothpaste “Goes Beyond Surface Stain Removal to Deeply Whiten” teeth when, according…

Cali White Activated Charcoal Dental Products

Class Action

Cali White Activated Charcoal Dental Products

April 2020: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. December 2019: A class-action…

Pro Teeth Dental Products with Activated Charcoal

Class Action

Pro Teeth Dental Products with Activated Charcoal

In June 2020, a class-action lawsuit was filed against Pro Teeth Whitening Co. for allegedly falsely advertising Pro Teeth dental products with activated charcoal – including powders, whitening strips, mouthwash,…

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