RiseWell Children’s Toothpastes Class Action RiseWell Children’s Toothpastes Allegations: Falsely marketing products as containing safe and clean ingredients
Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes Class Action Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic
Colgate and Tom’s Toothpastes for Kids Class Action Colgate and Tom’s Toothpastes for Kids Allegations: Falsely marketing products as safe for children when the fluoride in them is not safe for children to swallow
Dr. Bronner’s All-One Toothpaste Class Action Dr. Bronner’s All-One Toothpaste Allegations: Misleadingly marketing that products are “made with chemicals safer for human health” when they contain harmful amounts of mercury, lead, and arsenic
Dr. Brite Kids Mineral Toothpaste Class Action Dr. Brite Kids Mineral Toothpaste Allegations: Misleadingly marketing products as “non-toxic” and “safe to swallow”
Tom’s of Maine Silly Strawberry Fluoride-Free and Colgate Total Active Prevention Whitening Toothpastes Class Action Tom’s of Maine Silly Strawberry Fluoride-Free and Colgate Total Active Prevention Whitening Toothpastes Allegations: Deceptively marketing products as safe
Touted but Toothless: The Problem with Some Tech Platforms’ Policies Consumer News Touted but Toothless: The Problem with Some Tech Platforms’ Policies Prohibited content slips through the cracks.
Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers Consumer News Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers TINA.org files greenwashing complaints against eco-friendly toothpaste brand.
Colgate-Palmolive Brands Colgate-Palmolive TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.
Listerine Total Care Mouthwash Ad Alert Listerine Total Care Mouthwash Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.
Sensodyne True White Ad Alert Sensodyne True White Don’t put too much stock in the name of this toothpaste.
ACT Mouthwash Ad Alert ACT Mouthwash A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
Listerine Total Care Anticavity Mouthwash Ad Alert Listerine Total Care Anticavity Mouthwash Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
CareOne Anticavity Mouth Wash Ad Alert CareOne Anticavity Mouth Wash CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing Press Release TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…
Somebody’s Watching You Consumer News Somebody’s Watching You What you need to know about in-store tracking.
Tom’s of Maine Brands Tom’s of Maine TINA.org investigated Colgate-Palmolive’s marketing campaign for its Colgate and Tom’s of Maine’s toothpaste tubes, which are deceptively advertised as “recyclable” despite not being recycled in reality. To read more about…
2025 Deceptive Ad Trends Consumer News 2025 Deceptive Ad Trends A closer look at what we’ll be monitoring in the new year.