Colgate Optic White Toothpaste

Dr. Bronner’s All-One Toothpaste

Allegations: Misleadingly marketing that products are “made with chemicals safer for human health” when they contain harmful amounts of mercury, lead, and arsenic

Colgate and Tom’s Toothpastes for Kids

Allegations: Falsely marketing products as safe for children when the fluoride in them is not safe for children to swallow

Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes

Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic

RiseWell Children’s Toothpastes

Allegations: Falsely marketing products as containing safe and clean ingredients

Tom’s of Maine Toothpastes

Allegations: False natural claims

PurelyWhite Deluxe Tooth Whitening Kits

Allegations: Misleadingly placing the FDA logo on product labels and falsely advertising discounts

Hello Toothpastes

Allegations: Falsely marketing that products contain no artificial sweeteners

Hello Charcoal Toothpastes

Allegations: Misleadingly marketing products as able to safely and effectively whiten teeth and provide other benefits without scientific evidence to support such claims

Obsessively Natural Kids Toothpaste

Tom’s Toothpaste

Bluetooth Hands-Free Phone Systems in Toyota Vehicles

Tom’s of Maine Toothpastes and Deodorants

Allegations: False natural claims

Colgate’s Optic White

FineVine’s Activated Charcoal Oral Care Products

Powerbeats Pro Headphones

Allegations: Marketing that headphones provide “up to 9 hours listening time,” charging cases provide “more than 24 hours listening time,” and devices provide continuous Bluetooth connectivity when they fail to…

ACT Dry Mouth Lozenges

Allegations: Failing to disclose that the product is detrimental to oral health due to having a pH level that is below the pH level of tooth enamel and root dentin

ACT® Restoring™ Anticavity Fluoride Mouthwash

ACT Restoring Mouthwash

Cali White Activated Charcoal Dental Products