Health Claims Consumer Basics Health Claims Consumers looking to improve their health need to be wary of deceptive marketing.
Greenwashing Consumer Basics Greenwashing Many consumers prefer environmentally friendly products but greenwashing is rampant.
The Scoop on Social Media Influencer Disclosure Requirements Consumer Basics The Scoop on Social Media Influencer Disclosure Requirements What kind of disclosure is necessary for social media influencer marketing?
Does Size Really Matter? A Primer on Slack-Filled Packaging Consumer Basics Does Size Really Matter? A Primer on Slack-Filled Packaging What to know about the FDA’s rule on underfilled or slack-filled packaging.
What to Know about Sponsored Content Consumer Basics What to Know about Sponsored Content It’s getting harder to distinguish advertisements from objective content.
What to Know about Subscription Offers Consumer Basics What to Know about Subscription Offers Risk-free trials may lead to repeated, unwanted charges to your credit card.
Bait & Switch Advertising Consumer Basics Bait & Switch Advertising Advertised deals get consumers in the door but not necessarily the price or product they wanted.
Sweepstakes & Prizes Consumer Basics Sweepstakes & Prizes Sweepstakes and lotteries may be scams in disguise.
What Does Made in USA Really Mean? Consumer Basics What Does Made in USA Really Mean? When does a product truly meet the requirements for a Made in USA label?
Endorsements and Testimonials Consumer Basics Endorsements and Testimonials What you need to know about these compelling marketing tactics.