Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
How Causewashing Deceives Consumers Consumer Basics How Causewashing Deceives Consumers For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.
Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Free Doesn’t Usually Mean Free Consumer Basics Free Doesn’t Usually Mean Free There’s lots of strings attached to offers of free products and services.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
What to Know about Negative-Option Offers Consumer Basics What to Know about Negative-Option Offers Risk free trials may lead to repeated, unwanted charges to your credit card.