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What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

Lanham Act Gets A Makeover

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Lanham Act Gets A Makeover

It took more than 12 years of litigation between Lexmark International and Static Control Components over toner and toner cartridges for the U.S. Supreme Court to quote these profound words…

The Argument for TINA.org

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The Argument for TINA.org

Advertising spending totals about $150 billion annually in the United States and $500 billion globally. Many of the dollars spent today on advertising are no longer used for traditional print…

Popeye Says Eat Your Spinach

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Popeye Says Eat Your Spinach

Something amazing happened at our dinner table.  My daughter got into a fight with her brother (that’s not the amazing part) about who could eat the last of the –…

Is it Art or Advertising?

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Is it Art or Advertising?

In today’s world it is getting tougher all the time to distinguish between marketing materials and art or entertainment.

A Lullaby of Deception

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A Lullaby of Deception

For Mike Huckabee’s next trick, a supplement that is ‘clinically proven’ to help users fall asleep, stay asleep and wake up refreshed.

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