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Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

Consumer News

Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

TINA.org files greenwashing complaints against eco-friendly toothpaste brand.

TINA.org to FTC: Deceptive Recyclable Claims Belong in the Trash

Consumer News

TINA.org to FTC: Deceptive Recyclable Claims Belong in the Trash

Recyclable claims for products that aren’t actually being recycled need to stop.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

CATrends: ‘100% Recyclable’ Water Bottles

Consumer News

CATrends: ‘100% Recyclable’ Water Bottles

Bottled-water brands mislead consumers who want to “do their part” and recycle, class-action lawsuits allege.

Domino’s ‘Recyclable’ Pizza Boxes

Ad Alert

Domino’s ‘Recyclable’ Pizza Boxes

Why you may find it hard to “do your slice.”

7-Eleven’s Recyclable Claims

Class Action

7-Eleven’s Recyclable Claims

Allegations: Misleadingly marketing products as recyclable when they are made of plastics that are not recyclable in many municipal recycling facilities

Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?

Media Coverage

Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?

Allyson Chiu, The Washington Post

Companies Accused of Greenwashing

Consumer News

Companies Accused of Greenwashing

When companies green it, they better mean it.

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

Press Release

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…

Worst False Ad Settlements of 2023

Consumer News

Worst False Ad Settlements of 2023

Class-action settlements that left consumers behind this year.

Blueland

Ad Alert

Blueland

Cleaning products company claimed every piece of packaging was “100% recyclable” when some materials were only compostable.

By the Numbers: Greenwashing Class-Action Lawsuits

Consumer News

By the Numbers: Greenwashing Class-Action Lawsuits

TINA.org has tracked more than 100 lawsuits alleging greenwashing.

Hefty Recycling Bags

Ad Alert

Hefty Recycling Bags

Class-action lawsuit alleges product’s recyclable claims are trash.

Toothpaste Tube Recycling Information

Evidence

Toothpaste Tube Recycling Information

Contrary to what Colgate and Tom’s of Maine represent in marketing materials promoting their “recyclable” toothpaste tubes, and despite being made of recyclable HDPE plastic, toothpaste tubes are not presently…

Hefty Recycling Bag

Class Action

Hefty Recycling Bag

Allegations: Misleadingly marketing products as “recycling” bags that are “designed to handle all types of recyclables” and “[r]educe your environmental impact” when the bags are not recyclable at many facilities…

Great Value Recycling Drawstring Bags

Class Action

Great Value Recycling Drawstring Bags

Allegations: Misleadingly marketing products as “recycling” bags that are “designed to handle everyday recycling loads around the house” and “easy sorting for municipal recycling programs” when the bags are made…

Colgate-Palmolive

Brands

Colgate-Palmolive

TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.

Tom’s of Maine

Brands

Tom’s of Maine

TINA.org investigated Colgate-Palmolive’s marketing campaign for its Colgate and Tom’s of Maine’s toothpaste tubes, which are deceptively advertised as “recyclable” despite not being recycled in reality. To read more about…

The Proliferation of Greenwashing

Consumer News

The Proliferation of Greenwashing

As the FTC reviews its Green Guides, misleading environmental claims are rampant.

FTC Green Guides Comments

Regulatory/Congressional Actions

FTC Green Guides Comments

TINA.org submitted two comments to the FTC regarding the need to revise its Green Guides and initiate a rulemaking proceeding to address greenwashing.

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Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

TINA.org to FTC: Deceptive Recyclable Claims Belong in the Trash

Deceptive Marketing 101: Recyclable Claims

CATrends: ‘100% Recyclable’ Water Bottles

Domino’s ‘Recyclable’ Pizza Boxes

7-Eleven’s Recyclable Claims

Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?

Companies Accused of Greenwashing

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

Worst False Ad Settlements of 2023

Blueland

By the Numbers: Greenwashing Class-Action Lawsuits

Hefty Recycling Bags

Toothpaste Tube Recycling Information

Hefty Recycling Bag

Great Value Recycling Drawstring Bags

Colgate-Palmolive

Tom’s of Maine

The Proliferation of Greenwashing

FTC Green Guides Comments