Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
What Does Made in the USA Really Mean? Consumer Basics What Does Made in the USA Really Mean? When does a product truly meet the requirements for a Made in USA label?
The Scoop on Social Media Influencer Disclosure Requirements Consumer Basics The Scoop on Social Media Influencer Disclosure Requirements What kind of disclosure is necessary for social media influencer marketing?
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
Natural Products Foundation Consumer Basics Natural Products Foundation The Natural Products Foundation is a non-profit organization whose mission is to promote and facilitate research and education regarding natural products, including dietary supplements and nutritional foods.
Food and Drug Administration Consumer Basics Food and Drug Administration The U.S. Food and Drug Administration (FDA) is the federal agency that is responsible for protecting public health through regulation and supervision of several different types of products, including food…
FDA Registered, Cleared, Approved: What’s the Difference? Consumer Basics FDA Registered, Cleared, Approved: What’s the Difference? Medical devices like to tout their status with the FDA. But what’s behind these terms?
Consumer Healthcare Products Association Consumer Basics Consumer Healthcare Products Association The Consumer Healthcare Products Association is a large trade association that represents manufacturers and distributors of nonprescription, over-the-counter medicines and dietary supplements.
Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
Service Contracts and Extended Warranties Resources Service Contracts and Extended Warranties Is it worth it to pay extra for that extended warranty?
Infomercials Resources Infomercials What to know before you bite on that revolutionary infomercial product.
Bait & Switch Advertising Consumer Basics Bait & Switch Advertising Advertised deals get consumers in the door but not necessarily the price or product they wanted.
Truth is Not Always a Defense Consumer Basics Truth is Not Always a Defense The truth is bigger than the sum of an ad’s parts.
Engagement Marketing Consumer Basics Engagement Marketing How companies get us to engage and form a relationship with the brand or product they are selling.
U.S.D.A. National Organic Program Consumer Basics U.S.D.A. National Organic Program The National Organic Program (NOP) is a marketing program within the USDA Agriculture Marketing Service. The NOP is tasked with ensuring compliance with the Organic Foods Production Act and its…
Does Size Really Matter? A Primer on Slack-Filled Packaging Consumer Basics Does Size Really Matter? A Primer on Slack-Filled Packaging What to know about the FDA’s rule on under-filled or slack-filled packaging.
Free Doesn’t Usually Mean Free Consumer Basics Free Doesn’t Usually Mean Free There’s lots of strings attached to offers of free products and services.
Consumer Financial Protection Bureau Consumer Basics Consumer Financial Protection Bureau Congress created the CFPB after the 2009 financial crisis to regulate mortgages, student loans, credit cards, and other financial products and services used by consumers.
The Fine Print – Read It Consumer Basics The Fine Print – Read It What the ad giveth, the fine print is not supposed to taketh away.