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Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

Bait & Switch Advertising

Consumer Basics

Bait & Switch Advertising

Advertised deals get consumers in the door but not necessarily the price or product they wanted.

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

Celeb Endorsements

Consumer Basics

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

Service Contracts and Extended Warranties

Resources

Service Contracts and Extended Warranties

Is it worth it to pay extra for that extended warranty?

Guarantees

Resources

Guarantees

Watch out for loopholes in those guarantees.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

The Subliminal Ad

Consumer Basics

The Subliminal Ad

Was that an ad that flashed by?

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

U.S. Department of Justice

Consumer Basics

U.S. Department of Justice

The U.S. Department of Justice (DOJ), which is led by the Attorney General, is the federal executive department responsible for enforcing federal laws. Among other things, it works with other…

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

The Financial Services Industry

Consumer Basics

The Financial Services Industry

The Financial Industry Regulatory Authority (FINRA) is the financial services industry’s primary self-regulating body. FINRA’s stated mission is to protect investors by making sure the financial industry operates fairly and…

National Association of Realtors

Resources

National Association of Realtors

The National Association of Realtors (NAR) is a large trade organization whose many members are residential and commercial real estate brokers, real estate salespeople, property managers, appraisers, and others involved…

State-by-State Resources

Consumer Basics

State-by-State Resources

Where you can file complaints or research a business in your state.

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Sales, Bargains, Discounts

Bait & Switch Advertising

How Causewashing Deceives Consumers

Celeb Endorsements

Service Contracts and Extended Warranties

Guarantees

Federal Laws Governing Ads

What to Know about Negative-Option Offers

The Subliminal Ad

Product Placement

U.S. Department of Justice

Free Doesn’t Usually Mean Free

The Financial Services Industry

National Association of Realtors

State-by-State Resources