Tom’s of Maine Natural Claims

Sale or Not? ‘As Advertised’ Tags at Target

It sounds like a sale but is it?

7 Super Bowl Companies with Advertising Fouls

TINA.org is throwing the flag on several Big Game advertisers this year.

A Toothache for Colgate

Colgate is in deep water with its teeth-whitening claims for Optic White products.

Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste

Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque

Tom’s of Maine Toothpaste Tube Marketing

Toothpaste Tube Recycling Information

Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?

Allyson Chiu, The Washington Post

Connecticut AG probes recycling claims on HDPE toothpaste tubes

Steve Toloken , Plastic News

By the Numbers: Greenwashing Class-Action Lawsuits

TINA.org has tracked more than 150 lawsuits alleging greenwashing.

Most Deceptive Ads of 2023

Some of the worst ads TINA.org covered this year.

2023 Reasonable Consumer Quiz

See how you stack up.

April Fools: How Some Companies Prank Consumers with Common Marketing Terms

These definitions are a joke.

Crest ‘Recycle Ready’ Toothpaste Tubes

The bottom line? Toothpaste tubes aren’t generally getting recycled.

Wardley Algae Discs Fish Food

Be wary of fish food products that fail to live up to their name.

Benecol Regular and Light Spreads

Allegations: Misleadingly labeling products as containing no trans fats and being safe for human consumption when the spreads contain partially hydrogenated oils, which are trans fats that increase the risk…

Whole Foods Market 365 Organic Chocolate Ice Cream Bars

Allegations: Misleadingly marketing ice cream bars as dipped in chocolate when the coating actually contains more vegetable oil than cacao ingredients

Cracker Barrel Bites

Allegations: Falsely marketing products as being made with butter crackers when the crackers used in the products are actually made with vegetables oils instead of butter

Entenmann’s All Butter Loaf Cakes

Allegations: Misleadingly marketing the cakes as “All Butter” when they also contain soybean oil

Clinique Cosmetics

Allegations: False oil-free claims