2023 Reasonable Consumer Quiz

See how you stack up.

April Fools: How Some Companies Prank Consumers with Common Marketing Terms

These definitions are a joke.

Crest ‘Recycle Ready’ Toothpaste Tubes

The bottom line? Toothpaste tubes aren’t generally getting recycled.

Wardley Algae Discs Fish Food

Be wary of fish food products that fail to live up to their name.

Benecol Regular and Light Spreads

Allegations: Misleadingly labeling products as containing no trans fats and being safe for human consumption when the spreads contain partially hydrogenated oils, which are trans fats that increase the risk…

Whole Foods Market 365 Organic Chocolate Ice Cream Bars

Allegations: Misleadingly marketing ice cream bars as dipped in chocolate when the coating actually contains more vegetable oil than cacao ingredients

Cracker Barrel Bites

Allegations: Falsely marketing products as being made with butter crackers when the crackers used in the products are actually made with vegetables oils instead of butter

Entenmann’s All Butter Loaf Cakes

Allegations: Misleadingly marketing the cakes as “All Butter” when they also contain soybean oil

Clinique Cosmetics

Allegations: False oil-free claims

Snack Pack Chocolate Fudge Pudding

Allegations: Falsely marketing that pudding contains “real milk” when it actually contains nonfat milk and palm oil

Pepperidge Farm Golden Butter Cracker

Allegations: Misleadingly marketing that the crackers contain butter without adequately disclosing that they also contain vegetable oils

Marketers that Get Coal in Their 2020 Holiday Stocking

Find out which companies (and people) are on TINA.org’s 2020 naughty list for deceptive marketing.

CannaPro CBD

A fake celebrity endorsement by Tom Hanks is the tip of the iceberg with this CBD product.

LifeVantage Faces Pyramid Scheme Lawsuit

“False dreams of wealth” are touted in an attempt to make up for products that are “snake oil,” complaint alleges.

Barlean’s Greens Supplement Powder

“Ski Free” Promotion

10 Second Trick to Help Prevent Your Heart Attack

This ad has a number of things that should make you skeptical: 1. Clicking on the ad takes you to a video with hand-drawn animation with a scary male voiceover.…

Where’s the Fruit?

It is not entirely unreasonable to expect “Blueberry Pomegranate” cereal to contain blueberries and pomegranate, fruits high in antioxidants that are all the rage now.  But don’t tell that to…

Other Medical Literature

Brach’s Caramels

Allegations: Misleadingly marketing caramel candies as “rich and creamy” and “made with real milk” when the fat content comes from a vegetable oil