Listerine Total Care Mouthwash: ‘24-Hour Cavity Protection’

Poking holes in this bold claim.

Listerine Total Care Mouthwash

ACT Mouthwash

A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…

ACT® Restoring™ Anticavity Fluoride Mouthwash

Listerine Total Care Anticavity Mouthwash

Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

ACT Total Care Anticavity Fluoride Mouthwash

Listerine Total Care Mouthwash

Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.

REMBRANDT® Deeply White™ Toothpastes and Mouthwashes

ACT Dry Mouth Mouthwash, Lozenges

NAD tells marketer to watch its mouth when it comes to making certain dry mouth product claims.

Listerine Cool Mint Antiseptic Mouthwash

Allegations: Failing to warn consumers that regularly using the product causes the proliferation of certain cancer-causing bacteria

ACT Restoring Mouthwash

Tom’s Wicked Fresh! Mouthwash

Allegations: False natural claims

CareOne Anticavity Mouth Wash

CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…

Crest ProHealth Anticavity Fluoride Rinse

Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

Pro Teeth Dental Products with Activated Charcoal

Various Tom’s of Maine Products

Made in USA Misrepresentations

Group Says Target Misled You About Made in USA Claims

Benjamin Briscoe, WFNY News 2