Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
Truth is Not Always a Defense Consumer Basics Truth is Not Always a Defense The truth is bigger than the sum of an ad’s parts.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
Bait & Switch Advertising Consumer Basics Bait & Switch Advertising Advertised deals get consumers in the door but not necessarily the price or product they wanted.
Does Size Really Matter? A Primer on Slack-Filled Packaging Consumer Basics Does Size Really Matter? A Primer on Slack-Filled Packaging What to know about the FDA’s rule on under-filled or slack-filled packaging.
Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
The Fine Print – Read It Consumer Basics The Fine Print – Read It What the ad giveth, the fine print is not supposed to taketh away.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Infomercials Resources Infomercials What to know before you bite on that revolutionary infomercial product.