Truth is Not Always a Defense Consumer Basics Truth is Not Always a Defense The truth is bigger than the sum of an ad’s parts.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.