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Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

The First Amendment and Commercial Speech

Consumer Basics

The First Amendment and Commercial Speech

When the government can restrict commercial speech.

Network Advertising Initiative

Consumer Basics

Network Advertising Initiative

The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! Inc. The organization was established in 2000 amid increasing…

Talking to Kids about Deceptive Advertising

Resources

Talking to Kids about Deceptive Advertising

Teach your children well, about ads.

Advertising Self-Regulatory Council

Consumer Basics

Advertising Self-Regulatory Council

The Advertising Self-Regulatory Council (ASRC) (formerly known as the National Advertising Review Council) is a self-regulatory agency that was formed in 1971 by the American Advertising Federation, the American Association…

Celeb Endorsements