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Julia Roberts – “Pretty Woman” or Not?

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Julia Roberts – “Pretty Woman” or Not?

Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…

Week in Review

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Week in Review

Oil, heating pads, rugs, razors, and drinks – no, this isn’t about preparing for a romantic interlude, but rather the products featured in the I-think-you’re-lying-to-me category during the week of…

Are All Alcohol Ads Misleading?

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Are All Alcohol Ads Misleading?

I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television.  While tobacco products are prohibited from advertising on TV altogether, it’s…

What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

The Lemonade Stand

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The Lemonade Stand

Focused as I am on trying to protect us all from deceptive advertising, I’ve tried to enlighten my three children on the finer points of marketing and the horrors of…

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