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A Deluge of Doublespeak

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A Deluge of Doublespeak

Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.

What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

The Lemonade Stand

Blog

The Lemonade Stand

Focused as I am on trying to protect us all from deceptive advertising, I’ve tried to enlighten my three children on the finer points of marketing and the horrors of…

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