Beautycounter

TINA.org investigated Beautycounter, a California-based multilevel marketing company that sells cosmetics and skincare products, and found that it used unsubstantiated, and therefore deceptive, income claims to market the company’s business…

Dudley Beauty

TINA.org investigated Dudley Beauty as part of its larger investigations into atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims Investigation, click here.…

The Ugly Truth about Beautycounter

There’s no concealing this makeup MLM’s inappropriate income claims.

Diamond Beauty

TINA.org investigated Diamond Beauty Company, a North Carolina-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials in violation of the FDA’s…

Sheena Marie Beauty

TINA.org investigated Sheena Marie Beauty as part of its larger investigation into deceptive social media influencer marketing. To learn more, click here.

Moni Vegas Beauty

TINA.org investigated Moni Vegas Beauty as part of its larger investigation into deceptive social media influencer marketing. To learn more, click here.

Beauty by Ella

TINA.org investigated Beauty by Ella as part of its larger investigation into deceptive social media influencer marketing. To learn more, click here.

Baravia Beauty

TINA.org investigated Baravia Beauty as part of its larger investigation into deceptive social media influencer marketing. To learn more, click here.

SadiddyGirl Beauty

TINA.org investigated SadiddyGirl Beauty as part of its larger investigation into deceptive social media influencer marketing. To learn more, click here.

Ulta Beauty

Huda Beauty

Planet Beauty

Organic Beauty Spray Tan

KKW Beauty

OGX Beauty

Byrdie Beauty

Beautycounter Income Claims

TINA’s Take: UK Bans Influencer Ads that Applied ‘Misleading’ Beauty Filters

Instagram stories used filters that ASA said misleadingly exaggerated results tanning products could achieve.

Diamond Beauty Teeth Whitening Kit

There is no such thing as an ‘FDA approved’ teeth whitening kit.

Ulta Beauty Products