Search - Truth in Advertising

Duracell LED Flashlights with Replacement Batteries

Duracell LED Flashlights with Replacement Batteries

Allegations: Misleadingly advertising the amount of time Duracell LED flashlights provide light and the lifespan of the flashlights while in storage

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Consumer News

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

Consumer News

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.

Several Brands of Flushable Wipes

Class Action

Several Brands of Flushable Wipes

In December 2017, a class-action lawsuit was filed against several manufacturers of flushable wipes – specifically, Costco, CVS, Kimberly-Clark, Procter & Gamble, Target, Walgreens, and Walmart – for allegedly falsely…

Febreze Plug-In Air Fresheners

Ad Alert

Febreze Plug-In Air Fresheners

NAD finds that air freshener’s “4=1” claims don’t add up.

Swiffer Swept up in Broom-Bashing Claims

Ad Alert

Swiffer Swept up in Broom-Bashing Claims

Self-regulatory body calls supporting evidence behind superiority claims “materially flawed.”

DayQuil Medicines with DXM

Class Action

DayQuil Medicines with DXM

Allegations: Misleadingly marketing medicines as “non-drowsy” when an ingredient in them causes drowsiness

Warranties on Gillette, Venus, Braun, and Oral-B Products

Class Action

Warranties on Gillette, Venus, Braun, and Oral-B Products

Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts

Pampers Pure Protection Diapers

Class Action

Pampers Pure Protection Diapers

Allegations: Misleadingly marketing diapers as plant-based when more of the content comes from petroleum than from plants

Crest Gum & Enamel Repair Toothpastes

Class Action

Crest Gum & Enamel Repair Toothpastes

Allegations: Falsely marketing that the toothpastes repair gums

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Class Action

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Allegations: Failing to disclose that products contain the carcinogen benzene

Gain Aroma Boost Laundry Detergent

Class Action

Gain Aroma Boost Laundry Detergent

Allegations: Misleadingly marketing that products contain enough detergent to wash 32 loads of laundry

Pure by Gillette Shave Cream

Class Action

Pure by Gillette Shave Cream

Allegations: Falsely marketing products as pure

Bounty Select-A-Size Paper Towels

Class Action

Bounty Select-A-Size Paper Towels

Allegations: Products contain fewer paper towels than advertised

Oral-B Glide Dental Floss

Class Action

Oral-B Glide Dental Floss

Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment

Metamucil

Class Action

Metamucil

Allegations: Falsely marketing that products help support “Healthy Blood Sugar Levels,” “Appetite Control,” and “Digestive Health” when scientific evidence shows they don’t

Oral-B Charcoal-Infused Toothbrushes