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The Subliminal Ad

Consumer Basics

The Subliminal Ad

Was that an ad that flashed by?

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Celeb Endorsements

Consumer Basics

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses. Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

Better Business Bureau

Consumer Basics

Better Business Bureau

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…

Motion Picture Association of America

Consumer Basics

Motion Picture Association of America

The Motion Picture Association of America (MPAA) is a trade association comprised of six well-known Hollywood studios – Walt Disney, Sony, Paramount, 20th Century Fox, Universal, and Warner Brothers. Like…

Engagement Marketing