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Consumer Healthcare Products Association

Consumer Basics

Consumer Healthcare Products Association

The Consumer Healthcare Products Association is a large trade association that represents manufacturers and distributors of nonprescription, over-the-counter medicines and dietary supplements.

Direct Marketing Association

Consumer Basics

Direct Marketing Association

The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others.  The group…

Self-regulation in the Alcohol Industry

Consumer Basics

Self-regulation in the Alcohol Industry

The alcohol industry’s self-regulation efforts have historically focused on three main areas – drunk driving, underage drinking, and problem drinking – and have achieved what many observers say is a…

Network Advertising Initiative

Consumer Basics

Network Advertising Initiative

The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! Inc.  The organization was established in 2000 amid increasing…

Greenwashing

Consumer Basics

Greenwashing

If you want to save the planet, you’re going to need to do more than rely on advertisers’ environmental claims.