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Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Depend Underwear

Ad Alert

Depend Underwear

You can’t always *depend* on the picture on the packaging.

Gillette Engaged in Deceptive Made in USA Marketing

Press Release

Gillette Engaged in Deceptive Made in USA Marketing

Ad Watchdog TINA.org Files FTC Complaint MADISON, CONN. January 23, 2018 – Despite a national advertising campaign showcasing patriotic imagery, highlighting its Boston headquarters, and heavily promoting its “Made in…

Bounty

Ad Alert

Bounty

An argument for embedded advertising disclosures in sponsored social media posts.

Microban 24

Ad Alert

Microban 24

Sanitizing spray does not provide 24-hour protection against viruses, despite what its TV commercial may make you think.

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

Pampers Dry Max

Class Action

Pampers Dry Max

In August 2013, a federal appeals court overturned a settlement reached between Procter & Gamble and consumers who sued the company in 2010 for allegedly falsely advertising its Pampers diapers…

Tide Purclean

Ad Alert

Tide Purclean

Laundry detergent’s “plant-based” claims come under scrutiny.

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Product Placement

Depend Underwear

Gillette Engaged in Deceptive Made in USA Marketing

Bounty

Microban 24

How Causewashing Deceives Consumers

Pampers Dry Max

Tide Purclean