Search - Truth in Advertising

Charmin Freshmates® Flushable Wipes

April 2019: A federal judge granted final approval of the settlement agreement. November 2018: A federal judge preliminarily approved a settlement agreement that would provide class members with monetary and…

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Consumer News

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

Consumer News

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.

Several Brands of Flushable Wipes

Class Action

Several Brands of Flushable Wipes

In December 2017, a class-action lawsuit was filed against several manufacturers of flushable wipes – specifically, Costco, CVS, Kimberly-Clark, Procter & Gamble, Target, Walgreens, and Walmart – for allegedly falsely…

Febreze Plug-In Air Fresheners

Ad Alert

Febreze Plug-In Air Fresheners

NAD finds that air freshener’s “4=1” claims don’t add up.

Swiffer Swept up in Broom-Bashing Claims

Ad Alert

Swiffer Swept up in Broom-Bashing Claims

Self-regulatory body calls supporting evidence behind superiority claims “materially flawed.”

DayQuil Medicines with DXM

Class Action

DayQuil Medicines with DXM

Allegations: Misleadingly marketing medicines as “non-drowsy” when an ingredient in them causes drowsiness

Warranties on Gillette, Venus, Braun, and Oral-B Products

Class Action

Warranties on Gillette, Venus, Braun, and Oral-B Products

Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts

Duracell LED Flashlights with Replacement Batteries

Class Action

Duracell LED Flashlights with Replacement Batteries

Allegations: Misleadingly advertising the amount of time Duracell LED flashlights provide light and the lifespan of the flashlights while in storage

Vicks ZzzQuil Pure Zzzs

Class Action

Vicks ZzzQuil Pure Zzzs

Allegations: Misleadingly marketing the amount of melatonin in supplements

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Class Action

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Allegations: Failing to disclose that products contain the carcinogen benzene

Gain Original Aroma Boost

Class Action

Gain Original Aroma Boost

Allegations: Misleadingly marketing laundry detergents as if they are beneficial for the environment

Tampax Pure Cotton

Class Action

Tampax Pure Cotton

Allegations: Misleadingly marketing products as “100% organic cotton” and being “the best of science & nature”

DayQuil Super C

Class Action

DayQuil Super C

Allegations: Misleadingly marketing products as if they alleviate cold and flu symptoms when fine print on the side of the product packaging discloses that the products are “not intended to…

Vicks VapoCool Severe Honey Lemon Chill

Class Action

Vicks VapoCool Severe Honey Lemon Chill

Allegations: Falsely and misleadingly marketing Vicks VapoCool Severe Honey Lemon Chill

Researchers Call on FDA (Again) to Remove ‘Ineffective’ OTC Cold and Flu Medicines

Consumer News

Researchers Call on FDA (Again) to Remove ‘Ineffective’ OTC Cold and Flu Medicines

Products marketed to clear up stuffy noses and relieve sinus congestion don’t work, researchers say.

Tide free & gentle Laundry Detergent

Class Action

Tide free & gentle Laundry Detergent

Allegations: Misleadingly marketing that the product contains enough detergent for 64 loads of laundry

Gain Aroma Boost Laundry Detergent

Class Action

Gain Aroma Boost Laundry Detergent

Allegations: Misleadingly marketing that products contain enough detergent to wash 32 loads of laundry

Oral-B Charcoal-Infused Toothbrushes

Class Action

Oral-B Charcoal-Infused Toothbrushes

Allegations: Falsely marketing that toothbrushes whiten teeth when they don’t

Metamucil

Class Action

Metamucil

Allegations: Falsely marketing that products help support “Healthy Blood Sugar Levels,” “Appetite Control,” and “Digestive Health” when scientific evidence shows they don’t

Popular Searches

Close Filters

Product Category

Marketing Tactic

Resource Type

Feature

Article Type

Legal Effort

Press Type

Charmin Freshmates® Flushable Wipes

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

Several Brands of Flushable Wipes

Febreze Plug-In Air Fresheners

Swiffer Swept up in Broom-Bashing Claims

DayQuil Medicines with DXM

Warranties on Gillette, Venus, Braun, and Oral-B Products

Duracell LED Flashlights with Replacement Batteries

Vicks ZzzQuil Pure Zzzs

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Gain Original Aroma Boost

Tampax Pure Cotton

DayQuil Super C

Vicks VapoCool Severe Honey Lemon Chill

Researchers Call on FDA (Again) to Remove ‘Ineffective’ OTC Cold and Flu Medicines

Tide free & gentle Laundry Detergent

Gain Aroma Boost Laundry Detergent

Oral-B Charcoal-Infused Toothbrushes

Metamucil