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Marketing Tactic

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Diamond Beauty

Brands

Diamond Beauty

TINA.org investigated Diamond Beauty Company, a North Carolina-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials in violation of the FDA’s…

Crest Charcoal Toothpastes

Class Action

Crest Charcoal Toothpastes

Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive

Zarbee’s Gripe Water

Class Action

Zarbee’s Gripe Water

Allegations: Misleadingly marketing that products “help[] ease occasional gas & stomach discomfort” associated with colic and hiccups in newborns when none of the ingredients have been shown to provide the…

Abreva

Class Action

Abreva

Allegations: Misleadingly marketing Abreva cold sore treatments

Leaf Face Masks

Class Action

Leaf Face Masks

Allegations: Falsely advertising masks as FDA approved and made in USA, among other things

Natrol Cognium Memory

Class Action

Natrol Cognium Memory

Allegations: Falsely marketing that products improve memory and contain the “#1 most clinically studied ingredient for memory” when scientific evidence does not substantiate such claims

Theraworx Muscle Cramp and Spasm Relief Foam

Class Action

Theraworx Muscle Cramp and Spasm Relief Foam

Allegations: Misleadingly marketing products as clinically proven to relieve pain and prevent cramps and spasms when none of the studies offered by the company support such claims

Young Living Essential Oils

Class Action

Young Living Essential Oils

Allegations: Deceptively marketing essential oils as therapeutic for a variety of ailments when the products do not provide the advertised health benefits

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