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Marketing Tactic

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Toothpaste Tube Recycling Information

Evidence

Toothpaste Tube Recycling Information

Contrary to what Colgate and Tom’s of Maine represent in marketing materials promoting their “recyclable” toothpaste tubes, and despite being made of recyclable HDPE plastic, toothpaste tubes are not presently…

Target Clean

Class Action

Target Clean

Allegations: Deceptively placing the “Target Clean” label on products that contain ingredients that are harmful to people and the environment

AT&T Securities

Class Action

AT&T Securities

Allegations: Misleadingly representing that AT&T is committed to protecting the environment and people when its cables are covered in toxic lead

Ben & Jerry’s Ice Cream

Class Action

Ben & Jerry’s Ice Cream

Allegations: Falsely marketing that the company uses an ethical supply chain when at least one of its suppliers employs migrant child labor

Thinx Products

Class Action

Thinx Products

Allegations: Misleadingly advertising products as safe, healthy, sustainable, and free of harmful chemicals when they contain chemicals that are harmful

Hefty Recycling Bag

Class Action

Hefty Recycling Bag

Allegations: Misleadingly marketing products as “recycling” bags that are “designed to handle all types of recyclables” and “[r]educe your environmental impact” when the bags are not recyclable at many facilities…

Fur in Canada Goose Products

Class Action

Fur in Canada Goose Products

Allegations: Falsely marketing that the fur used in its clothing has been ethically and sustainably sourced in accordance with humane trapping standards

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