Natura Paint from Benjamin Moore
A false advertising class-action lawsuit was filed against Benjamin Moore & Co. for allegedly falsely marketing its Natura Paint as a green product that is emission-free and contains no volatile…
Natura Interior Paints
In March 2018, a class-action lawsuit was filed against Benjamin Moore & Co. for allegedly marketing Natura interior paints as a safe alternative to conventional paints by claiming that Natura paints produce “Zero emissions” and “Zero VOCs” (chemical substances that create unhealthy breathing environments and cause asthmatic and allergic reactions) during and after painting when, according to plaintiffs, such claims are not true. (Andry et al v. Benjamin Moore & Co. Inc., Case No. 18-cv-1923, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of Natura paints, click here.
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