
Natura Interior Paints
In March 2018, a class-action lawsuit was filed against Benjamin Moore & Co. for allegedly marketing Natura interior paints as a safe alternative to conventional paints by claiming that Natura…
A false advertising class-action lawsuit was filed against Benjamin Moore & Co. for allegedly falsely marketing its Natura Paint as a green product that is emission-free and contains no volatile organic compounds (VOC) when, according to plaintiffs, the paint is not emission-free and does contain VOC toxins. The lawsuit was originally filed in state court in January 2018 and transferred to federal court in March 2018. (Poole et al v. Benjamin Moore & Co., Inc., Case No. 18-cv-5168, W.D. Wash.)
For more of TINA.org’s coverage of natural marketing claims, click here.
In March 2018, a class-action lawsuit was filed against Benjamin Moore & Co. for allegedly marketing Natura interior paints as a safe alternative to conventional paints by claiming that Natura…
Will it enforce them this time?
Lawsuit alleges beverage doesn’t meet federal standards to be marketed as rum.
TINA.org digs into company’s broad composting claims.
Unapproved drug claims abound.
Company marketing ‘height growth vitamins’ makes some tall claims.