Class Action

Natura Paint from Benjamin Moore

Class Action

Natura Paint from Benjamin Moore

A false advertising class-action lawsuit was filed against Benjamin Moore & Co. for allegedly falsely marketing its Natura Paint as a green product that is emission-free and contains no volatile organic compounds (VOC) when, according to plaintiffs, the paint is not emission-free and does contain VOC toxins. The lawsuit was originally filed in state court in January 2018 and transferred to federal court in March 2018. (Poole et al v. Benjamin Moore & Co., Inc., Case No. 18-cv-5168, W.D. Wash.)

For more of TINA.org’s coverage of natural marketing claims, click here.


Class-Action Tracker

Natura Interior Paints

Class Action

Natura Interior Paints

In March 2018, a class-action lawsuit was filed against Benjamin Moore & Co. for allegedly marketing Natura interior paints as a safe alternative to conventional paints by claiming that Natura…


The Latest

Filters

Fisher Investments

Ad Alert

Fisher Investments

Unearthing the fees that Fisher charges but doesn’t disclose in some of its TV ads.


Show More