Natura Paint from Benjamin Moore
A false advertising class-action lawsuit was filed against Benjamin Moore & Co. for allegedly falsely marketing its Natura Paint as a green product that is emission-free and contains no volatile…
In March 2018, a class-action lawsuit was filed against Benjamin Moore & Co. for allegedly marketing Natura interior paints as a safe alternative to conventional paints by claiming that Natura paints produce “Zero emissions” and “Zero VOCs” (chemical substances that create unhealthy breathing environments and cause asthmatic and allergic reactions) during and after painting when, according to plaintiffs, such claims are not true. (Andry et al v. Benjamin Moore & Co. Inc., Case No. 18-cv-1923, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of Natura paints, click here.
MADISON, CONN. August 9, 2022 — An increasing number of celebrities are jumping on the NFT bandwagon, showcasing their digital assets on social media for the world to see. But are…
Katie Notopoulos, BuzzFeed News
What’s behind these ubiquitous social media posts?
Exercise caution when considering celebrity-promoted NFTs.
TINA.org submits a comment to the FTC urging it to update its .com Disclosures guidance to help rein in deceptive marketing.