
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
Allegations: Failing to adequately disclose a variable service fee in advertised prices
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Allegations: Falsely marketing products as hypoallergenic
Allegations: Misrepresenting that it protects consumers’ personal information
Allegations: Falsely marketing the product as “the safest diaper for baby’s sensitive skin” and made of “plant-based materials”
Allegations: Falsely marketing products as “plant-based”
Allegations: Falsely marketing products as “plant-based”
Allegations: Misleadingly marketing products as “plant-based” when they contain ingredients that do not come from plants
Allegations: Misleadingly marketing diapers as plant-based when more of the content comes from petroleum than from plants
Allegations: Misleadingly marketing products as clean, gentle, safe, hypoallergenic, and plant-based