CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Class-Action Tracker
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
CATrends: Advertised Apartment Rental Prices
Watch out for hidden fees.
CATrends: Packed in ‘100% Fruit Juice’
Lawsuits allege “100%” marketing on front label is misleading.
Class Actions
Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo
Allegations: Misleadingly marketing shampoos as plant-based and natural by using the phrase “Real Botanicals” and the Royal Botanical Gardens Kew seal on the bottles
ecover plant-based cleaning products
Allegations: False plant-based claims
Equity Residential
Allegations: Failing to include fees for pest control and trash services in advertised rent costs as required under California law
Jeep Wrangler and Jeep Grand Cherokee
Allegations: Marketing vehicles as safe and reliable when the batteries can catch fire due to a defect
Made in USA Claims on Bigelow Teas
Allegations: Falsely marketing teas as “manufactured in the USA”
Icing.com
Allegations: Falsely advertising discounts off of artificially inflated reference prices
FitRx SmartBell XL Quick-Select Dumbbells
Allegations: Marketing products as high quality when the weight plates may dislodge and drop during use due to a defect
Tickets on Viator.com
Allegations: Failing to identify the portion of the final price that is attributed to fees, as required by New York state law
Rachael Ray Pet Foods
Allegations: Falsely advertising products as “Natural Food” that contain “No Artificial Preservatives”
Huel Protein Powder
Allegations: Products provide less protein than represented on the product labels