
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
Allegations: Misleadingly marketing products as “Made with Real Cheese”
Allegations: Misrepresenting that it protects consumers’ personal information when it failed to do so and there was a data breach in 2023
Allegations: Misleadingly representing that the company’s activities benefit people’s health and social wellbeing, as well as the environment
Allegations: Falsely marketing products as sustainable
Allegations: Falsely marketing seafoods as sustainable
Allegations: Falsely marketing products as “safe” and “sustainable” when the product packaging contains substances that make them unsafe for humans and harmful to the environment
Allegations: Falsely marketing that products are made from ethically sourced and sustainable cocoa
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Allegations: Falsely marketing products as “Plant-Based”
Allegations: Misleadingly marketing products as sustainable