June 2016: A federal judge dismissed the complaint When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. finding that the complaint made “conclusory allegations” about Best Buy’s fraudulent advertising and did not plead enough facts – including information about the named plaintiff’s purchase and the marketing he relied upon – to meet the heightened pleading standard for fraud-based claims.

October 2015: A class-action lawsuit was filed against Best Buy for allegedly misleadingly advertising discounts by comparing a “sale” price to a false former retail price. According to the complaint, the retail price did not represent a price at which Best Buy formerly sold the product or the prevailing retail price within the three months immediately before the advertisement, in violation of Minnesota and California law. (Nunez et al v. Best Buy Co., Inc., Case No. 15-cv-3965, D. MN.)

For more information about the misleading advertising of discounts and TINA.org’s coverage of the issue, click here.

 


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