Class-Action Tracker

Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.


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Recent trends in false advertising as identified by our Class-Action Tracker.

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Jimmy John’s “All Natural” Cookies

Class Action

Jimmy John’s “All Natural” Cookies

May 2020: This case was transferred from state court to federal court. (Case No. 20-cv-415, W.D. Mo.) January 2020: A class-action lawsuit was filed against Jimmy John’s for allegedly falsely…

Kix Cereals “All Natural Corn” Claims

Class Action

Kix Cereals “All Natural Corn” Claims

2016: A federal judge stayed the action in this case in order to await FDA developments relating to the use of the term “natural.” October 2015: Both parties filed competing…

Arm & Hammer® Essentials™ Natural Deodorant

Class Action

Arm & Hammer® Essentials™ Natural Deodorant

June 2015: A federal judge granted final approval of the settlement. February 2015: A federal judge preliminarily approved a settlement of this class-action lawsuit. According to the settlement terms, class…

Van’s Totally Natural Food Products

Class Action

Van’s Totally Natural Food Products

September 2015: Three similar cases (including Rhinerson, Campbell, and Frei) were voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons have not been disclosed.…

THAYERS Natural Remedies

Class Action

THAYERS Natural Remedies

In November 2020, a class-action lawsuit was filed against Henry Thayer Company for allegedly falsely advertising THAYERS® Natural Remedies products – including deodorants, facial mists, and other products – as…

THAYERS Natural Remedies

Class Action

THAYERS Natural Remedies

In October 2019, a class-action lawsuit was filed against Henry Thayer Company for allegedly falsely advertising THAYERS® Natural Remedies products – including deodorants, facial mists, and toning towelettes – as…


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