
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Information about federal false advertising class actions filed around the country. Please note, our list is neither comprehensive nor reflective of TINA.org’s opinion.
A deceptive marketing trend takes root.
Watch out for hidden fees.
Lawsuits allege “100%” marketing on front label is misleading.
Allegations: Representing that gym members can cancel their memberships at any time with “no hassle” when the gym makes it difficult for members to cancel their gym memberships
In February 2018, a class-action lawsuit was filed against Town Sports International (TSI) for allegedly misrepresenting that a Passport Membership provides customers with “all access” to use any of its…
July 2016: The named plaintiff voluntarily dismissed her claims When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal…
In January 2019, a class-action lawsuit was filed against Xperience Fitness gym for, among other things, allegedly misrepresenting that the monthly price for Fit Memberships is $21.99 when, according to…
In January 2018, a class-action lawsuit was filed against Fitness International for allegedly misleading consumers into believing that they are signing up for and obligated to pay for one month…
Allegations: Misrepresenting that lifetime members paid only annual renewal fees and that the fees remained the same for the rest of the member’s life without adequately disclosing that the gym…
Allegations: Misleadingly marketing that members who pay for the Super Sport membership would be provided with towel service at gyms when the gyms stopped providing towel service in June 2019
February 2017: The claims against two of the defendants (Fitness & Sports Clubs, LLC and LAF Canada Company) were dismissed When a complaint is dismissed without prejudice, an amended version…
August 2016: Plaintiffs filed a Motion to Reconsider the July 2016 order. July 2016: A federal judge granted in part and denied in part the gym’s motion to dismiss. The…
In April 2018, a class-action lawsuit was filed against Orangetheory Fitness alleging that the gym misleads consumers about the charges that follow a cancelled membership. The complaint claims that the…