Class Action

Toyota’s “Tire Savings Event”

Class Action

Toyota’s “Tire Savings Event”

In February 2017, a class-action lawsuit was filed against Toyota for allegedly deceptively promoting a “tire savings event.” According to the complaint, Toyota represents that consumers who purchase three tires at regular price get a fourth tire for $1 when, in reality, the regular price of the tires was increased above their normal selling price so consumers were not really getting the represented discount. For example, the named plaintiff was offered three tires at $173 each plus one at $1 when the regular price of the tires before the promotion was $149.30. (Presti et al v. Toyota Motor Sales (U.S.A.), Inc., and Colonial Imports Corp., d/b/a Toyota of Nashua, Case No. 17-cv-10320, D. MA.)

For more information about the marketing of car products and TINA.org’s coverage of the topic, click here.


Class-Action Tracker

Toyota and Lexus Vehicles with 3G Modems

Class Action

Toyota and Lexus Vehicles with 3G Modems

Allegations: Failing to disclose that certain features available in Lexus Enform, Toyota Safety Connect, and Entune App – including roadside emergency safety features – would become inoperable when 3G services…

RAV4 Vehicles

Class Action

RAV4 Vehicles

Allegations: Falsely marketing that certain vehicles are equipped with adaptive headlights when the vehicles aren’t equipped with the safety feature

RAV4 Hybrid Vehicles

Class Action

RAV4 Hybrid Vehicles

Allegations: Misleadingly representing that hybrid vehicles travel farther on one tank of gas than gas-only vehicles when such claims are not true


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