In February 2017, a class-action lawsuit was filed against Toyota for allegedly deceptively promoting a “tire savings event.” According to the complaint, Toyota represents that consumers who purchase three tires at regular price get a fourth tire for $1 when, in reality, the regular price of the tires was increased above their normal selling price so consumers were not really getting the represented discount. For example, the named plaintiff was offered three tires at $173 each plus one at $1 when the regular price of the tires before the promotion was $149.30. (Presti et al v. Toyota Motor Sales (U.S.A.), Inc., and Colonial Imports Corp., d/b/a Toyota of Nashua, Case No. 17-cv-10320, D. MA.)
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Allegations: Failing to disclose that certain features available in Lexus Enform, Toyota Safety Connect, and Entune App – including roadside emergency safety features – would become inoperable when 3G services…
Allegations: Falsely marketing that certain vehicles are equipped with adaptive headlights when the vehicles aren’t equipped with the safety feature
Allegations: Misleadingly representing that hybrid vehicles travel farther on one tank of gas than gas-only vehicles when such claims are not true
In February and March 2020, two class-action lawsuits were filed against Toyota for allegedly misleadingly marketing that the fuel tanks in RAV4 vehicles hold 14.5 gallons of gas when, according…
In February 2020, a class-action lawsuit was filed against Toyota for allegedly misleadingly marketing 2018-2019 Toyota vehicles equipped with certain low-pressure fuel pumps as safe and dependable when, according to…
October 2019: Plaintiffs filed an amended complaint bringing similar allegations. September 2019: The case was transferred to federal court. (Case No. 19-cv-2550, E. D. MO.) June 2019: A class-action lawsuit…
A false advertising class-action lawsuit was filed against Toyota in November 2017 (and amended in June 2018). Specifically, the complaint claims that the company falsely advertises that the headlights in…
November 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the individual claims of the named plaintiffs and When a…
In July 2016, a class-action lawsuit was filed against Toyota for allegedly representing that the Prius Plug-In can operate for approximately 13 miles on a full charge without adequately disclosing…
Automaker addresses its use of prototypes in TV ad.
Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.
